60 Pluser Cell Phone Usage Survey

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CELL PHONE SURVEY

Please take a moment and answer the survey below. Living Treasures is actively looking for ways to improve the cell phone experience. If you are not currently using a cell phone, answer questions where they offer reasons why you might own or use a phone.

Once you complete the survey, you will be eligible to enter our draw for a special gift from one of Living Treasures premier gift providers.

Do you currently own and or use a Cell Phone?

                         Own and use
                         Own, do not use
                         Use anothers
                         Do not own or use

I have been using a cell phone for:

                         Not using
                         Less than a year
                         1 to 2 years
                         2 to 4 years
                         Over 4 years

Which answer best describes your cell phone usage:

                         Use frequently during the day
                         Use about once a day
                         Couple times a week
                         Only in emergencies or at special times
                         Do not use one

Who is your current service provider?

                         Telecom
                         Vodafone
                         TelstraClear
                         Other

Are you using prepaid or a payment plan?

Prepaid
Payment plan

Tick all that apply:

                         Have or need for security and protection
                         Have phone for emergencies
                         I like the convenience
                         Use phone for business
                         Have phone to be almost always accessible
                         Need it when lost or running late
                         Use to arrange meeting locations
                         Keep in touch with family and friends
                         Use for text messaging
                         Replacing a traditional phone
                         Acquired as a gift
                         I do not own a cell phone, but am interested in purchasing one
                         I am not interested in owning a cell phone

How do you primarily use your phone? (tick up to 3)

                         Arrange meeting locations
                         Talk with family and friends
                         For business
                         Text messaging
                         Security and emergencies
                         Lost or running late.
                         Replace traditional phone
                         Wireless data service: email, news, sports and business.

Please grade the importance of each cell phone feature below using the following scale

1. Must Have 2. Important 3. Nice 4. Don't Care 5. Leave Off

Phone	1	2	3	4	5
Price
The company and their reputation
Size of the phone
Key sizes
Easy to read display
Sound quality on the phone
Latest technology
The plan and extras I receive with my phone

Service	1	2	3	4	5
Cost per minute used
I understand my rate plan
Pricing plan meets my needs
I understand my service plan and/or bill
Variety of phones available
Service area coverage
Overseas use
Talk signal clarity
Phone equipment
Good customer service
Special price plan features

I plan to acquire a new cell phone

                         Within the next 3 months
                         Within the next year
                         When I find a much better phone
                         Do not have any plans

I am:

                         Under 50 years old
                         Between 50 and 59
                         60-64
                         65-69
                         70-74
                         Over 75

What one specific improvement in your cell phone or phone service would you like to see?

Your Name	*
Email Address	*
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